Services

STRATEGIC M&A ADVISORY

With thorough analysis of our clients’ needs, Bridge ＆ Sun utilizes its own methodology and extensive networks to provide Strategic Advisory on comprehensive M&A - including setting up appropriate target criteria, pre & post M&A strategy, negotiations and deal execution.

Among our services, we pride ourselves in introducing you to the ‘the best fit’ target company suiting your company culture and M&A objectives.

Precision in Identifying the ‘Best-Fit’ Target

Building a Long-Term Growth Ecosystem for M&A Success

The key to a successful M&A is creating a long-term growth ecosystem where both the seller and the buyer can prosper together in a mutually beneficial deal. To achieve this, it is essential to identify the "Best-Fit" target, which is the most suitable company in a given geography. Our deep understanding of our clients allows us to identify the Best-Fit target almost on our first screening almost everytime.

The Importance of Culture Alignment

M&A is not just about closing the deal—it’s about ensuring long-term success as both companies continue to operate together. The way they blend and align towards common goals is crucial. Therefore, matching corporate cultures, including management styles, business goals, corporate philosophy, and codes of conduct, becomes the most critical factor for post-M&A success. At Bridge & Sun, we give atmost priority to this cultural alignment when selecting target candidate.

Addressing Potential Issues in Advance

While we carefully shortlist potential M&A candidates based on the client’s preferences and corporate culture, we also consider management policies, market trends, human resources, and corporate philosophy. With our expertise in Japanese and global corporate cultures, we recognize and list down potential issues that may arise post-transaction prior to concluding any deal and proactively address them to during the transaciton process, ensuring a harmonious integration between both parties post deal closure.

Exceptional Negotiation

One of our strengths is negotiation skill. Our CEO, Manish Mishra, is an expert who excelled in negotiation courses at Harvard Business School. With his negotiation skills, Bridge & Sun increases the probability of successful transactions by conducting negotiations focused not only on the valuation, but also in deal structuring and crutial terms on definitive agreements.

The reason why negotiations in M&A process are difficult is because the buyer and seller have conflicting interests. The seller wants a deal that will give them better value for their shares, while the buyer wants a deal at the best possible lower valuation. For this reason, many times the deals fail to conclude as parties do not reach an agreement on selling and buying terms.

Bridge & Sun assures that the negotiations focus on win-win proposition for both buyer and seller, and that either party is not left with the feeling of loss.

Share Price or
Valuation Negotiation

Negotiation on
optimal structure of human resources

Negotiation on crucial items
of Definitive Agreements (SPA,SHA etc)

Coordinated Due Diligence

Bridge & Sun acts as the lead Advisor on the deals, coordinating all Due Diligence process between the legal, finance, technical, HR diligence teams. Bridge & Sun utilizes its own network of professionals to conduct due diligence on accounting, financial, legal issues and HR compliances, with particular focus on operational excellence for a given industry. We serve as a single point of contact for all M&A-related diligence which takes all the load off our clients and helps them to focus on the outcome of the diligence.

Financial and
Tax Due Diligence

Legal Due Diligence

Diligence on HR policies
and compliances

Evaluation of management team
and employees

Evaluation of business plan
submitted by the Target

Specialized Buy-side Advisory

Japanese companies sometimes acquire targets for a price much higher than fair value in markets abroad. From the outset this makes it difficult for the Buyer to make a reasonable return on investment (ROI) after post-M&A growth.

Such situations arise as in most cases M&A advisors to the buy-side charge a percent of total transaction as their fee. For the buy-side this is generally disadvantageous because their own Advisor is not motivated enough to negotiate the valuation down as such negotiations would adversely affect their fees on the deal.

For our buy-side clients, Bridge & Sun strives to keep the M&A transactional investment as low as possible by negotiating a valuation that is less than or equal to the fair value. In order to motivate us to carry out the best price negotiation, we set fixed fees for the transaction before entering into the negotiation process. This allows us to be absolutely focused on negotiations to bring down the purchase price for our buy-side client, without being concerned about our own fees.

Such fixing of fees prior to moving ahead with a deal with our buy-side clients allows for more articulate negotiations. This results in optimum purchase price and hence finally a better ROI for our buy-side clients.

Post-merger Integration (PMI) Advisory

Successful M&A is not only about the process leading up to the agreements with the target, but also about how effectively we integrate the target in the buyer's organization. Bridge & Sun provides PMI Advisory in a way that leads to smooth integration of the target post M&A including management integration, business integration, and cultural integration.

Establishment of governance structure

Establishment of policies, and processes for compliances

Design of optimal organizational structure

Establishment of effective and compliant decision making process

Financial Integration and Reporting mechenism

Establishment of incentive schemes & training for productivity

Ad-hoc Post-Merger Integration Advisory

In cross border M&A deals, unexpected issues can arise at any point of time where such issues are overlooked during the M&A process. Bridge & Sun provides such specific issue based advisory even in cases we have not been involved in the deal closure.We are of firm opinion that the goal of M&A is to succeed in business expansion and we are decicated to make M&A successful to our best ability.

Tax Issue Resolution Support

There are various procedural differences between Japan and other countries, particularly when it comes to tax-related issues. For example, tax filing and financial audits differ from country to country, making it essential to be familiar with the local systems. In emerging countries like Vietnam, Thailand, and India, there are specific approaches to follow. There have been cases where adhering to Japanese practices led to missing tax returns. We provide support in resolving such challenges by balancing local practices and guiding you toward solutions.

Building communication systems

When a Japanese company acquires a foreign company, the lack of knowledge of the local culture can sometimes hinder expected growth. In most cases, misunderstandings arise from communication gaps, and resolving these issues can significantly improve management of the target company. We assist in bridging the communication gaps between both parties and help establish systems for smooth management.

India Focused Advisory

For the Indian market, which is poised to grow rapidly, Bridge & Sun provides comprehensive advisory for Indian market which goes beyond M&A advisory, PMI advisory. We have a team of people based in Mumbai allowing us to provide most services within India. Working together with local staff and professionals, we are able to support you with most of your needs after you have entered the Indian market. We continuously reevaluate the strategies based on changing market conditions and provide new development strategies to ensure that growth plans in India get implemented. For India specifically, our services include the following:

For India specifically,
our services include the following:

Support for formulating growth strategies after entering the Indian market
Investment banking services
Market research on target products and services
Industry structure analysis
Refining appropriate product lines and product characteristics for the Indian market
Business process analysis for operational execution
Governance system establishment
Organizational design
Human resource management
Compliance with various laws and regulations